Delivering GENUINE hospitality to our associates, customers, investors & partners
Hospitality Asset Management
GENUINE Hospitality provides comprehensive hotel asset management for third party ownership, delivering market-leading revenue share and bottom-line financial success.
Hands-On Leadership
GENUINE Hospitality is hands-on & leading the on-property efforts in collaboration with the hotel General Managers & Director of Sales
Services
Revenue Generation & Management
GENUINE Hospitality provides heavy focus on top-line revenues setting the ground work for hotel profitability. We develop a specific & custom hotel strategy aimed at growing market share & maximizing the bottom line. Premium market share is driven by:
A market-leading local management team
Brand revenue management support
GENUINE custom tools, brand tools & 3rd party tools.
Operations & Asset Management
GENUINE Hospitality works closely with the hotel general managers & executive teams to deliver a market & brand-leading balanced scorecard consisting of: associate satisfaction, guest satisfaction, labor & expense management, & top-line revenues.
Human Resources
The hotel’s greatest assets are it’s staff. We know to drive best in class results we must attract & retain top talent. We believe in instilling our company culture at the hotels. GENUINE Hospitality prioritizes market-leading compensation, recruiting, hiring, training, retention, productivity, professional development & career advancement opportunity.
Finances & Accounting
Using a professional, web-based accounting system, GENUINE Hospitality provides our partner with a timely & consistent delivery of hotel performance & financial results.
The GENUINE Hospitality’s approach delivers superior results and provides a distinct competitive advantage, further penetrating and capturing market share.
The GENUINE Hospitality Team
GENUINE Hospitality is led by industry veterans, Rob Willard & Kurt Furlong, both with over 30 years in the hotel industry:
Robert Willard
President, COO & Partner
30+ years hospitality experience
Former co-owner in CPC & Midas Hospitality
BS, Hospitality Management
Kurt Furlong
Chief Revenue Officer & Partner
30+ years hospitality experience
Former co-owner in CPC & Midas Hospitality
BS, Hospitality Management
